German football boot manufacturers Adidas launched the Adidas F50. This football boot includes the new concept of allowing players to ‘tune’ their football boots to any weather, pitch and personal style. The football boots have three interchangeable sections – the upper, the chassis and the studs. To launch the ground breaking boots a typically theatrical TV and poster campaign was launched to support it. It’s a few years old now but impressive non the less, especially this artwork.
