Anti-bullying campaign fronted by Joe Calzaghe
Today sees the launch of a high profile anti-bullying ad campaign headed up by boxer supreme Joe Calzaghe.
Calzaghe, a patron of the charity Beatbullying, which is behind the ads, will today launch the campaign by describing how he suffered two years of bullying that turned him from a “happy, outgoing kid who enjoyed school and schoolwork into an introverted wreck, detached from [my] studies and scared of [my] own shadow during school hours”.
The Guardian reports
The national ad campaign, created by ad agency M&C Saatchi, features three print ads that feature silhouettes of young people that appear to have committed suicide by taunts from bullies. In one ad a boy is seen having hung himself on a rope made out of abusive words; the second ad uses a stream of taunts to show a slit wrist; the third ad shows a young person succumbing to a drug overdose.
A major aim of the ad campaign is to get victims and bullies alike to visit a website, www.cybermentors.org.uk, to get help and see the impact of their actions.
The ads will run on more than 1,000 billboards and bus stops across the UK and will be supported by a digital ad campaign.
5 responses so far
Maybe it’s just me, but I was a little unnerved by those print ads. Suppose that’s the point, in which case, if it stops at least one person bullying, it’s a great thing.
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I thought exactly the same, but being a CyberMentor myself I realised that, yes…thats just what we need as a country to get rid of bullying, and like Rhys said if it saves at least one life then surley its a good thing.
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yes i my self wint trow a lot in school and now on the net as i have duen some reading and foned some haret bracking news areticels there is this one in potculer id like you all to see
http://www.nytimes.com/2010/03/30/us/30bully.html
i really think that this is a good idea . for i too , have experience being bullied by my classmate and through cyber bully. my suggestion is all schools should mentor each and every student through there guidance counselors. like weekly visits to their guidance counselors or so .
BULLYING can really kill !! but if your are at that point , THINK of all the things that you are REALLY LOOKING FORWARD TOO IN THE FUTURE !!