Tango, the orange flavoured fizzy drink from Britvic PLC, has launched a new advertising campaign that really caught my eye.
While passing a bus stop the poster on the side read “Too much Tango made me think I was a Ninja but I’m not. I’m just Gary.”. I laughed, cos I’m immature you see. British humor never fails to capture it’s audience through advertising. The trick, or so I’ve heard, is to make a statement, ask a question and most importantly communicate that through to your target audience.
Maybe the statement is true, all those E-numbers can make a child go doo-lally!
Too much Tango will make your hair turn ginger. Yes those ones too.
Too much Tango makes your guffs smell like oranges
Too much Tango causes facial mince, gorilla jugs and cabbaging of the knee
Too much Tango causes hair loss and casual sexism
Too much Tango made me shave my nan. Innit.
Too much Tango made me suck a bull’s udder
Too much Tango made a friend of mine not be able to get a lob-on
Too much Tango will make you bite stuff like horses and that
Do glasses have the power to alter peoples perceptions of you? Well this clever Belgium advertisement campaign certainly seems to. Superman would have never got away with his alter ego without his trusty glasses would he? Ironically I used to work in a butchers, then I wore glasses and started colouring in, now I’m a designer, is this because of the glasses or because of my creative talent, who knows?
Final thought, if I get laser eye treatment will I lose my creativity?
German football boot manufacturers Adidas launched the Adidas F50. This football boot includes the new concept of allowing players to ‘tune’ their football boots to any weather, pitch and personal style. The football boots have three interchangeable sections – the upper, the chassis and the studs. To launch the ground breaking boots a typically theatrical TV and poster campaign was launched to support it. It’s a few years old now but impressive non the less, especially this artwork.
Finally I unearthed this advertising poster that I saw over a year ago then completely forgot it’s location. I’m sure you’ll agree it’s very clever, very minimal and very memorable. A good example of “Less is more”.
At this moment, your bum is completely exposed. If it were in a sexy pair of Jeans, it would attract attention all the time!
ACT F.A.S.T. is a new national government campaign aimed at helping people to recognise the signs of stroke, and act to save lives and reduce the damage caused, created by the excellent DLKW.
A stroke is a medical emergency that requires immediate medical attention. This new campaign is both striking and informative, a perfect combination when one’s objective is to educate and inform. Only a hospital test can confirm a stroke for sure, but it is important to know the signs and the Face Arm Speech Time test (F.A.S.T.) can help you recognise a stroke or TIA.
Face – Has their face fallen on one side? Can they smile?
Arms – Can they raise both arms and keep them there?
Speech – Is their speech slurred?
Time – Time to call 999 if you see any single one of these signs.
What is a stroke?
A stroke is caused by a disturbance of blood supply to the brain. Strokes are the leading cause of disability in the UK and the third most common cause of death after cancer and coronary heart disease. There are two main types of stroke, ischaemic and haemorrhagic which require different types of treatment.
A TIA (Transient ischaemic attack) or ‘mini-stroke’ is similar to a stroke and has the same signs, but gets better within 24 hours. However, it is important not to wait and see if the signs get better as it could be a full stroke. And although TIA may not itself cause any serious illness it could be a warning sign of a more serious stroke and requires the same F.A.S.T. action to call 999 for an ambulance.
Personally this is a topic I can relate to personally, a close family member suffering from a stroke a few years past. I admire how the campaign focuses on the facts and impact a stroke can cause. This is partnered by a strong educational message that’s hard to forget – F.A.S.T. If we stay F.A.S.T. and act F.A.S.T. we can make a difference. It must be the season of strong educational campaigns, take this cyber anti-bullying campaign fronted by the boxer Joe Calzaghe. I think the golden ingredient all these campaigns have is the educational message mixed with a dose of reality, coated for maximum impact. So for all these designers starting out, focus on the message it’s much stronger an asset than the technical artistic execution. Experience and research the subject, it will help the final product to full fill it’s potential.
Today sees the launch of a high profile anti-bullying ad campaign headed up by boxer supreme Joe Calzaghe.
Calzaghe, a patron of the charity Beatbullying, which is behind the ads, will today launch the campaign by describing how he suffered two years of bullying that turned him from a “happy, outgoing kid who enjoyed school and schoolwork into an introverted wreck, detached from [my] studies and scared of [my] own shadow during school hours”.
The national ad campaign, created by ad agency M&C Saatchi, features three print ads that feature silhouettes of young people that appear to have committed suicide by taunts from bullies. In one ad a boy is seen having hung himself on a rope made out of abusive words; the second ad uses a stream of taunts to show a slit wrist; the third ad shows a young person succumbing to a drug overdose.
A major aim of the ad campaign is to get victims and bullies alike to visit a website, www.cybermentors.org.uk, to get help and see the impact of their actions.
The ads will run on more than 1,000 billboards and bus stops across the UK and will be supported by a digital ad campaign.
