Let me start with a confession – I’m very bad at English! I got a double-D at school and still struggle to understand the meaning of the words VERB, NOUN and ADJECTIVE. Squid would be first in line to correct me on my spelling mistakes or my bad grammar. So you could possibly forgive me for the misuse of apostrophes in sentences.
I work in the web industry, I design on a dynamic canvas which is never set in stone, so once the quality assurance people have gone through one of my websites and very eagerly pointed out my obvious mistakes they can be corrected in a matter of moments. Professionals that work in print, a journalist writing for a newspaper or a designer piecing together their latest snazzy brochure, face the stomach stomping realisation that any mistakes they miss, which subsequently get printed can’t be so easily correctly.
Apostrophes, and the use of, always spark a debate in my studio, so not knowing the in’s and out’s of their proper use I decided to Google for it. Below is a nice reference to help all those who face the confusing matter of how properly to use the dreaded apostrophe.
All can be explained
1. They are used to denote a missing letter or letters, for example:
I can’t instead of I cannot
I don’t instead of I do not
it’s instead of it is
2. They are used to denote possession, for example:
the dog’s bone
the company’s logo
Jones’s bakery (but Joneses’ bakery if owned by more than one Jones)
… but please note that the possessive form of it does not take an apostrophe any more than ours, yours or hers do
the bone is in its mouth
… however, if there are two or more dogs, companies or Joneses in our example, the apostrophe comes after the ‘s’:
the dogs’ bones
the companies’ logos
Joneses’ bakeries
3. Apostrophes are NEVER ever used to denote plurals! Common examples of such abuse (all seen in real life!) are:
Banana’s for sale which of course should read Bananas for sale
Menu’s printed to order which should read Menus printed to order
MOT’s at this garage which should read MOTs at this garage
1000′s of bargains here! which should read 1000s of bargains here!
New CD’s just in! which should read New CDs just in!
Buy your Xmas tree’s here! which should read Buy your Xmas trees here!

May I take this opportunity to thank The Apostrophe Protection Society for protecting the proper use of the apostrophe in the English language. Full credit goes to them and a further, more detailed explanation can be found here.