Tango, the orange flavoured fizzy drink from Britvic PLC, has launched a new advertising campaign that really caught my eye.
While passing a bus stop the poster on the side read “Too much Tango made me think I was a Ninja but I’m not. I’m just Gary.”. I laughed, cos I’m immature you see. British humor never fails to capture it’s audience through advertising. The trick, or so I’ve heard, is to make a statement, ask a question and most importantly communicate that through to your target audience.
Maybe the statement is true, all those E-numbers can make a child go doo-lally!
Too much Tango will make your hair turn ginger. Yes those ones too.
Too much Tango makes your guffs smell like oranges
Too much Tango causes facial mince, gorilla jugs and cabbaging of the knee
Too much Tango causes hair loss and casual sexism
Too much Tango made me shave my nan. Innit.
Too much Tango made me suck a bull’s udder
Too much Tango made a friend of mine not be able to get a lob-on
Too much Tango will make you bite stuff like horses and that
July 6th, 2009 at 5:07 pm
I like the way ‘Tango with added Tango’ reads TWAT when you read down!
July 7th, 2009 at 9:12 am
Yes you are immature, but perhaps as you work in the design industry we shouldn’t be surprised. It’s fine for an ad to hit its “target audience” – I think it’s perfectly clear that these are aimed at 14-year-old boys with half a brain cell each. But what about me (a middle aged man), old people etc? Do I have to put up with these on bus shelters? I’ve been walking past multiple Tango ads these last few days and have been offended every single time.
And no, before you start pigeon-holing me, I’m not a Daily Mail reader. I’m just saddened by the dumbing down of culture, and clever “creatives” in the design and advertising industry aren’t helping. The people who designed these think they’re being clever. I think they’re just sad, or as stupid as they believe their target audience to be. I’ve made a complaint to the ASA about the last one, which I believe encourages casual cruelty to animals. Am I overstating it? Perhaps, but it’s sickening to read about dogs being flushed down toilets etc – probably by the very same people these ads are aimed at.
July 7th, 2009 at 9:44 am
Hi Graham, thanks for the comments.
Targeted advertising can never be 100% targeted as it were, some canon fodder hits poor people like yourself who obviously feel offended by such material. Tango’s dumbing down technique is aimed to provoke a reaction, good or bad, and I believe they have achieved this quite successfully with this campaign. I don’t drink Tango, and most of the time I’m a mature father but it did make me giggle and remember the brand.
The Advertising Standards Authority (ASA) are there to maintain standards in advertising so if anybody feel offended then they do right in reporting such ads.
It was good hearing your thoughts on this Graham, thanks again for your comments.
July 8th, 2009 at 10:14 pm
Whole heartedly agree.
This is some top level decision by ‘Oldies’ trying to be ‘Coolies’, and it just isn’t playing out the way they expected it.
I suspect even the saying “There’s no such thing as bad press” doesn’t work here, as it’s evident that too much Tango takes you back to pre-school.
July 9th, 2009 at 8:51 am
Graham, I think you need thicker skin.
HOW DARE THERE BE ADVERTISING THAT I DON’T LIKE!!!! WHAT AN OUTRAGE.
I think that you need to grow up, and stop crying about the inevitable shift in pop culture since you were a lad. You’ll give yourself an ulcer or something.
Personally, they remind me of Monty Python – hardly some new phenomenon that indicates the decline of decency in the last few years.
Dry. Your. Eyes.
July 10th, 2009 at 1:36 pm
This is Boss, lol@twat.
July 10th, 2009 at 3:03 pm
Too much Graham will make you wear socks with sandals, need to drink Ensure and pee in the middle of the night
July 10th, 2009 at 3:13 pm
Look Im Graham im right and thats all there is to it – my narrowminded opinion cannot be overwhelmed by your reasoning……
I dont like it therefore its crap.
That is all. Thankyou
July 10th, 2009 at 3:47 pm
i just soiled my adult undies.
July 10th, 2009 at 3:50 pm
Too bad that with all of their work writing funny advertisements, they’re still just orange soda peddlers.
July 10th, 2009 at 4:23 pm
Too much tango made me think that i didn’t approve of the advertising tactics of Britvic plc and made me forget that i shouldn’t take life so bloody seriously….
Actually no it must be all the dope i be smokin’ wid ma bitches and hos yo!
Tango rules and so says Graham
July 10th, 2009 at 4:24 pm
As a stalwart member of society I feel offended by the lack of diversity in these ads. I am off round to Cherry Tango’s house to form some kind of focus group! We will have a charter and everything.
July 10th, 2009 at 7:07 pm
I love the first one, the rest are hit or miss but “cabaging of the knees” now that’s a line! Sounds like they’ve watching a lot of Fry & Laurie.
And Graham, a lot of the stupidity is meant to be ironic. Is it not offensive that beer ads, in all their maturity, create a sort magical world around alcohol abbuse? Grow up and do something with you’re life other than complaining about how younger generations are, dare I say it, different from your’s!
July 13th, 2009 at 2:41 pm
I don’t think there was ANYTHING really “clever” about the ads. Except the hidden TWAT. Thats it.
July 14th, 2009 at 9:03 pm
i didnt know tango still existed.
i think this will sell. i want a poster
ha, who says lob on anymore?
July 14th, 2009 at 9:46 pm
@Elliott You don’t say “Lob-on”? Just me then lol
July 28th, 2009 at 3:37 am
The first one brought a tear to my eye.
July 29th, 2009 at 2:03 pm
I frickin love these.
“Too much Tango made me shave me nan. Innit”.
Genius
August 6th, 2009 at 9:01 pm
Graham – get a life (and sense of humour) you sad individual.
August 11th, 2009 at 4:20 pm
I whole heartedly agree with Apple Tango, this is discrimination and I for one won’t stand for it!
August 11th, 2009 at 4:20 pm
Why did neither of you call me?
August 11th, 2009 at 4:21 pm
I whole heartedly agree with Apple Tango! This is discrimination, I’m so angry I could pop!
August 11th, 2009 at 4:22 pm
Why did neither of you guys call me?
August 13th, 2009 at 6:18 am
People who are badgering the original Graham need to grow some thicker skin as it were. This man was offended by an advertisement meant to illicit a strong response which often mean repulsion, there is nothing wrong with that. A report to the ASA is perfectly reasonable, to me it seems that is their purpose. Just because Graham didn’t laugh at these ads doesn’t mean he is a shriveled, cold hearted hermit.
Because of you people I now feel ashamed that these ads did give me a few giggles.
Just because there is a twat at most every bus shelter right now doesn’t mean that you all should be twats on the internet.
October 1st, 2009 at 12:25 pm
[...] on this topic.Tango, the orange flavoured fizzy drink from Britvic PLC, recently launched a new advertising campaign which we featured. The campaign stirred a mixed reaction amongst our readers with some being [...]
October 25th, 2009 at 8:37 am
Graham is a Tango With Added Tango! get a life idiot, jesus christ, i cant wait till my life is that sad and meaningless that all i can do is moan about ads……..go get a wife or something!!!!
October 25th, 2009 at 1:44 pm
quote fromSupporter of Graham
“Just because there is a twat at most every bus shelter right now doesn’t mean that you all should be twats on the internet.”
so get off it, supporter of graham, then there’ll be one less twat on the net
October 29th, 2009 at 9:01 pm
looking at all your comments has appalled me.
i know he can be a real ass and he is a bit weak in bed but your comments has really destroyed his self esteem.
leave graham alone he won’t even touch his computer any more thanks to you nasty people.
October 30th, 2009 at 8:28 am
Great, mission accomplished!!!!…. one less Tango With Added Tango on the net then.
December 2nd, 2009 at 7:14 pm
Hi there U love the too much tango made me think I was a ninja poster, is there any chance of getting that on a t-shirt somewhere I would definatly buy one
August 12th, 2010 at 9:32 am
I love these posters! Especially the one about ‘facial mince’, ‘gorilla jugs’ and ‘cabbaging of the knees’…I’m a tango dancer you see!! And one might say these things can and do happen to the odd tanguera. Can I put it up on my Facebook page…???? It would give my friends a laugh!
August 12th, 2010 at 9:45 am
Yes feel free
November 19th, 2010 at 12:52 am
The top ninja one had been on the side of a building opposite Manchester Piccadilly station for quite a few years now, this marketing campain (or at least some of it) can’t be all that new.
November 19th, 2010 at 10:15 am
I love these adverts, and find the response funny to say the least.
I want to see more like these around
on another note, does anybody know where i could find the tizer adverts?
May 16th, 2011 at 12:38 pm
as much tango as i drank, my hair is still grey