Comments on: 15 Major Brands Rebrand

By: Mikie

Mikie — Mon, 30 May 2011 16:20:36 +0000

Hmmm, personally I’d say…

Starbucks = Definately before!

Kraft = Definately before – The new one is absolutely forgettable!

Hudsons Bay = After

Syfy = After – This has now given it a real identity, rather than a generic name which anyone could have used (hence the reason they renamed it!). Looks great too!

Jack In The Box = Before – I’ve never heard of this brand before, but I love the original

Citreon = No preference, both are pretty bland. But at a push I’d say before.

Air France = After

AFC = Neither – hate them both

Sprite = Before

MyFonts = After

SanDisk = After

Pepsi = Going against the general thoughts of everyone here – After! As the new one has a much stronger feel and gives them a lot of flexibility to use (as the elements change for different uses.

CapitalOne = Before – the new one’s hideous.

Xerox = Tricky one this. I’m going to say after, but I don’t feel the ball was needed – as the type on it’s own feels quite strong.

Barclaycard = After. And I say this as a Barclaycard customer – I always hated the old logo, and was more than happy when they finally changed it to this.

By: Rebranding the Brand « Daniel Galeon

Rebranding the Brand « Daniel Galeon — Wed, 28 Jul 2010 01:55:21 +0000

[...] http://www.thefloatingfrog.co.uk/graphic-design/15-major-brands-rebrand/ [...]

By: Johnny McFaggotDong

Johnny McFaggotDong — Sat, 02 Jan 2010 05:57:44 +0000

“the existing Ford logo is horribly outdated, and while known, looks horrible on their cars and is one of the reasons why I’ll NEVER own a Ford myself…”

I’m not saying Ford is a great company, but if an emblem makes your list of ‘why not to buy (BRAND) car’, you’re a retard.

By: Moley

Moley — Sat, 14 Nov 2009 09:50:09 +0000

The only design which has gone from good to bad is the Sci Fi becomes SyFy, lol the first logo is clearly more up to date! wtf

By: Pepsi logo

Pepsi logo — Thu, 09 Jul 2009 01:39:15 +0000

yea the new pepsi log sux.

By: Pepsi logo

Pepsi logo — Thu, 09 Jul 2009 01:38:40 +0000

Yea. The original pepsi logo looked like a yin yang symbol. I am suprised they didnt pick up on this and use it in their ads. Or did they? I dont know.

By: Pepsi Logo Sux

Pepsi Logo Sux — Thu, 09 Jul 2009 01:37:09 +0000

I agree about the Pepsi logo… Never mind who created it.. But who voted that crap in at the corp level? Really.. I’ve not heard one person comment that they like it. I have however, heard a few people say it’s ugly.

By: Becky

Becky — Fri, 19 Jun 2009 12:12:22 +0000

Great post, really interesting to see how major companies rebrand themselves. It would be interesting to see how much they spent too.
Think the Barclaycard rebrand is the best, along with Air France

Can’t BELIEVE the Pepsi one … very poor and i don’t get why they have changed

Love the Kraft slogan .. make today delicious … lol

By: Adrijan

Adrijan — Tue, 19 May 2009 00:53:15 +0000

MAN WORST REDESING EVER.

Starbucks – WTF IS THAT THING?

Kraft – TOYSTORE?

Hudson’s Bay Co. – NOT AGAIN WITH THE DEERS, 15-18 century

Sci Fi – YOU DONT RENAME COMPANY, NEVER

Jack in the box – Good ,but could be better.

Citroen – WHY PEOPLE JUST STARTED HATING GOOD OLD SIMPLE STUFF! Citroen new logo crap.

Air France – This one i like, it is clean.

Asian Football Confederation – first and second are shit, so…

Sprite – No good.

My Fonts – GOOD GOOD GOOD LOVE IT.

SanDisk – FRESH

Ford – my god, you dont change the epic stuff!!!

Pepsi – no comment.

my god i cant go on….. this is too sad for me.

Adrijan’s last blog post..GAD

By: Logo design services

Logo design services — Tue, 05 May 2009 08:53:48 +0000

Today, a logo is more than letters arrangement or graphics placement. It’s more about colors, texture, size, shape and the unique design concepts that matters a lot to bring out the creativity. I like firefox (updated) logo, i don’t like phoenix / firebird. Thanks for shairing comments.