Today sees the launch of a high profile anti-bullying ad campaign headed up by boxer supreme Joe Calzaghe.
Calzaghe, a patron of the charity Beatbullying, which is behind the ads, will today launch the campaign by describing how he suffered two years of bullying that turned him from a “happy, outgoing kid who enjoyed school and schoolwork into an introverted wreck, detached from [my] studies and scared of [my] own shadow during school hours”.
The Guardian reports
The national ad campaign, created by ad agency M&C Saatchi, features three print ads that feature silhouettes of young people that appear to have committed suicide by taunts from bullies. In one ad a boy is seen having hung himself on a rope made out of abusive words; the second ad uses a stream of taunts to show a slit wrist; the third ad shows a young person succumbing to a drug overdose.
A major aim of the ad campaign is to get victims and bullies alike to visit a website, www.cybermentors.org.uk, to get help and see the impact of their actions.
The ads will run on more than 1,000 billboards and bus stops across the UK and will be supported by a digital ad campaign.
March 24th, 2009 at 1:40 pm
Maybe it’s just me, but I was a little unnerved by those print ads. Suppose that’s the point, in which case, if it stops at least one person bullying, it’s a great thing.
Rhys’s last blog post..Welcome BBC Readers!
March 24th, 2009 at 4:21 pm
I thought exactly the same, but being a CyberMentor myself I realised that, yes…thats just what we need as a country to get rid of bullying, and like Rhys said if it saves at least one life then surley its a good thing.
March 31st, 2009 at 8:13 pm
[...] F.A.S.T. we can make a difference. It must be the season of strong educational campaigns, take this cyber anti-bullying campaign fronted by the boxer Joe Calzaghe. I think the golden ingredient all these campaigns have is the [...]
April 1st, 2010 at 10:55 pm
yes i my self wint trow a lot in school and now on the net as i have duen some reading and foned some haret bracking news areticels there is this one in potculer id like you all to see
http://www.nytimes.com/2010/03/30/us/30bully.html
June 27th, 2011 at 7:03 am
THESE ARE SO COOL. I HATE BULLYING , RACISM AND DISCRIMINATION x0x0x0x
August 9th, 2011 at 4:41 am
These posters are awesome! Big thumbs up to the designers! I’m doing an anti-bullying assignment at school, and these posters have really enlightened me, thanks =D