Pleasure Island Family Theme Park
Another 9xb success story, another exercise in modern Web 2.0.
Pleasure Island approached 9xb looking for a website to support their prime time TV advertising campaign. Phase one of the project was to build an information site that would provide a reference point for the attraction with a design aimed to project the excitement of a day out at this theme park. Still in the pipeline is phase two, building an interactive park map and developing an online ticket ordering facility.
I was the account designer for Pleasure Island and I thoroughly enjoyed designing a website that wasn’t ‘ecommerce’ or ‘white label’, this actually had a great design potential that wasn’t fulfilled by their existing website.
Time for another snippet I think..
As a theme park, it was important for the design to have the wow factor, to get across the excitement of the attractions and to give browsers a real feel for the thrilling rides they’ll find at the park. Pleasure Island had a strong existing corporate identity and the site needed to mirror this style and tie in with their printed communications materials.