Distance is an online running shoe retailer, stocking major running brands including Mizuno, Saucony, Asics and Ronhill.
When Distance came to The Floating Frog with a brief to revamp a tired site, we knew just what it needed. As a full e-commerce site, products and navigation were key so we designed it with a clear focus on product categories and brands with a usability-led and conversion based objective. With the old site limiting user navigation, the new design has the added benefit of offering multiple potential customer journeys through shoe type, latest products, sale items, brands and product categories.
The site uses jQuery throughout and the latest CSS3 techniques.