With paid search (PPC), you can drive traffic to your site by an effective, instantaneous means. The Floating Frog’s PPC experts will discuss your requirements and your target audience outreach to decide which paid search option is right for you. Google Adwords, Facebook ads and Bing are the key platforms we work with, developing enticing ad copy, targeted keywords and consistently striving to lower cost per click, whilst increasing conversions.
We believe that SEO and PPC should not be separate to a campaign, they should work hand in hand as two key elements for increasing traffic and brand visibility. Whilst your organic search is a long-term investment, PPC is instant and is a great way to measure keyword efficiency from an early stage.
The Floating Frog’s PPC packages include:
- Set up and full management of campaigns
- Targeted keyword analysis, including match types and negatives
- Engaging ad copy
- Seasonal campaigns
- Click-through rate monitoring, analysis and improvements
- Content and display network advertising
- Landing page optimisation
- Improving quality score