Digital UK Design Blog

Buzzing around Twitter today was a link to a Microsoft competition where users of Internet Explorer 8 have the chance of winning $10,000. What you have to do is follow @tengrand_IE8 on Twitter, watch out for the clues to uncover the location of the prize somewhere on the internet. Sounds like a fun challenge, but what’s in it for Microsoft?

IE8 competition

IE8 has been out now for a short period and believe is now part of Windows update. The amount of IE8 users should now increase dramatically as users update. To coincide with this launch, Microsoft are tangling a carrot at users of other browsers with the aim of converting them to IE8. $10,000 is a very tempting but requires IE8 to participate. They follow up this tasty carrot by saying:

But you’ll never find it using old Firefox (so get rid of it, or get lost.)

A lawsuit in the happening?

To me this seems like anti-competitive behaviour. Microsoft got fined £680.9m in May 2008 by the European Commission and previously £194m in 2006 for a similar act. This isn’t in the same relms, but it’s still targetting it’s competitor Firefox with a monetory bribe.

The concept

Stripped down, this is a clever viral campaign. It engages both non-IE8 users and the ever growing Twitter community for a period of time. Personally I don’t have the time to digest it, but I’m sure others will embrace it.

Will you be taking part?

Mozilla.org, the non-profit organization who own the popular Firefox browser, are in the middle of a website redesign and have asked the Mozilla community for feedback on the first round of designs.

Happy Cog is working with Mozilla Foundation staff and the Mozilla community to address the redesign of the site to accurately reflect the site’s current role as a gateway site for the Mozilla Project and various Mozilla properties, along with being repository of official content. This site is the umbrella for all things related to Mozilla, and will give visitors a sense of being in a familiar place through not only the content and voice, but also by complementing and/or amplifying elements of the designs of other Mozilla properties.

Original Mozilla.org website

Primary Goals:

  • Make the site reflect the personality of community
    • The community is global
    • The community believes that openness, innovation, and opportunity are key to ensure the Internet benefits everyone
  • Provide a design that’s less product focused and more information and engagement focused
    • Teach people that Mozilla is more than just Firefox; that Mozilla is the defender of the open web.
  • Move people into deeper levels of engagement. For example, move people from knowledge about a product like Firefox, to understanding why the values of open web are making better experiences online and in life.
  • Create a sense of unity, with diversity within a larger community
  • Produce templates that can reuse content across site without major changes
  • Make site usable on mobile and other devices

Key Design Attributes

In single adjectives:

  • Open
  • Important
  • Flexible
  • Conscious (not self-conscious, though)
  • Smart
  • Vibrant
  • Strong
  • Beautiful
  • Stunning
  • Alive
  • Modern
  • Helpful
  • Happy
  • Transparent

Concept 1

The content and purpose of the current Mozilla.org is cloudy. Is this site a portal for those who are looking for something else? What do we want users to take away from a visit to this site? Do folks understand this is an established organization with clear goals that effect internet users on a worldwide scale?

This design attempts to establish Mozilla at the center of all those ideas; global, trusted, and a progressive open community that wants each and every web user to understand their values and contribute in some way.

Mozilla.org website concept 1

Home | Sub page

Concept 2

The brand identity of Mozilla was built on the idea of “Revolution,” but what if the “Revolution” was over? What if Mozilla was now the ideal: the utopia of software creation? What if Mozilla was the victor in all-things-internet? Can constructivism reinvent itself as modern movement?

This concept attempts to evolve the constructivist aesthetic into a postmodern style that would make artists like Robert Rauschenberg proud. Mixing oil paint, stenciled images of the Dino head, numbers that act as interactive elements, and various visual ephemera result in an extension of the Mozilla brand look-and-feel that plays homage to the assemblage and collage work the some of the finest modern abstract painters.

Mozilla.org website concept 2

Home | Home (second state) | Sub-page

Concept 3

How can we make the learning experience of Mozilla as easy as clicking one button? Can this action also help to build upon the idea that all-things Mozilla are driven by the actions of the community?

This concept approaches the idea of a low-barrier entry as an interactive question that allows users new and seasoned to help shape content that matters. Visually, the look is a weathered take on the constructivism aesthetic.

Mozilla.org website concept 3

Home | Home (question answered) | Home (comment) | Sub-page | Sub-page (open comments)

Thoughts?

Do you follow Mozilla? Is Firefox one of your main browsers? What do you think to the new visuals designed by Happy Cog?

Other Mozilla related post

For those people who have been on Planet HD 189733 b for the past two years and have never heard of a website called Twitter then this post may pass you by…

Twitterfox is a very useful Firefox Add-on that allows you to use Twitter without you having to visit the website.

Twitterfox Screenshot

Twitterfox Firefox Add-on screenshot

Long Description

This extension lets you know your twitter status.

The extension adds a tiny icon on the status bar that notifies you when your friends update their status. Also it has a small text input field to update your status.

If you have a problem with TwitterFox, follow and send a tweet on Twitter to @TwitterFox

Works with:

  • Firefox: 2.0 – 3.1b2

Useful…

  • at work if the boss is about
  • for immediate update alerts
  • for sending a quick tweet
  • if work has restricted access

1. Jon, thanks for putting some time aside to answer a few questions. I’ve been a big fan of your work and style for years now, but for our readers who have never heard of you could you tell us a little about yourself and your company?

Hicksdesign is just myself and my wife Leigh, based in Witney, Oxfordshire. Started in 2002, we’ve become most known for the FIREFOX LOGO, but we work on a wide variety of design mediums, from web to print.

2. You’re best known for the FIREFOX LOGO and branding, can you tell us more about that?

http://www.hicksdesign.co.uk/journal/branding-firefox ;o)

3. What have you been involved with recently that you want to shout about?

I’m working on some great projects that will hopefully see the light of day soon. New logo for Mailchimp, a Darwin Centenary project for the University of Reading and a large icon project for the next version of LINOTYPE FONTEXPLORER. I’ve also been working on an updated, detailed version of the Firefox logo, but that won’t be seen any time soon sadly!

4. My first job was a Saturday cleaner at a local Butchers for £2 an hour, what was your first job and what did you gain from it?

A paper round, delivering free papers every Thursday during holidays. I gained enough money to eventually buy my first walkman, and a better understanding of the local area. Can’t remember what the pay was though!

5. I never went to university after college, opting to learn the trade hands on. What route did you take before starting out on your successful career.

I left school at 16, avoided Sixth Form, and went straight to art college to do a BTEC ND in Technical Illustration for 2 years. That was followed by 3 years studying wildlife illustration at HND level (Flickr link ). I’d planned to spend the rest of my life as a wildlife (and in particular, bird) illustrator, but I found it a hard market to break into.

I worked as a designer for 8 years, with charities and finally an educational publisher, before going freelance in 2002. Hicksdesign then became a partnership in 2007, and finally a Limited Company in 2008.

Instead I got my first job as a junior designer for Coventry City Council, where I learned the ropes of print design. I already had basic design skills, and good experience on Macs, but this was at a time when there was still paste-up artwork. I still miss those days, going home with the smell of spray mount in my nose, and cut up letters on my elbows.

6. Who would you say are your biggest influences in the industry, past and present.

In the 90′s I was first turned on to design by David Carson and Vaughn Oliver, then to web design by Pixelsurgeon. Since then, I’d count David Shigley, Joshua Davis, Brendan Dawes, Genevieve Gauckler and Jason Santa Maria.

7. Away from work what gets the blood rushing?

That’s between my wife and I! ;o)

Apart from that, Doctor Who and new Apple products. Hoping for a new MacBook Pro soon…

8. If you approached a step ladder on the street, would you walk around and under it?

Under it if there is space – not sure why though…

I think I like the feeling of being inside a triangle?

9. What gadget could you not live without?

My MacBook Pro, because it’s my work machine, newspaper, entertainment system – everything! It goes more or less everywhere with me. My iPhone would be second.

10. And finally, what has been the greatest achievement in your life so far?

Children! Granted, I had little to do with the process, but amazing nonetheless!

Final thoughts

You can read all about Jon, his work and read his rather excellent blog here.

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