We’ve all seen them. “5 ways to cut your toenails”, “10 things that will bore you silly”. What are they? List posts, link bait style.
Here’s the concept. You take a subject or topic. Devise several tips or points on sed subject, then hit <ol>. But you need to stop right now! These things are beginning to grate on me, and many other users. Twitter is becoming overrun with these low quality, rhythmical posts. I figured the best way to convince you would be with another link-bait post. A bit of irony should prove my point.
1. Every topic is covered 5 times now
Such has become the popularity and laziness of bloggers, you’ll often find that every new blog post they write is a list post. And because of the large amount of blogs / bloggers most topics have been covered at-least 2 or 3 times. Ever heard of saturation? Take the subject “Free wordpress designs”. From memory there must be 100′s of these posts around the web, and only a handful are half-decent.
2. They never really live up to expectation
The most enticing thing about a list post is usually the title. But then that’s it. The rest of the posts contain little meaty content, just lots of poor quality content. Ok, granted, some content, such as designs and perhaps link round-ups might work well with list style posts, but founding your blog based upon lists is a bad idea. A user could feel short changed, and never return. Not good!
3. They stop been interesting or effective
Because there’s sooo many, they are getting old quick. And often this means that they become dis-interesting, and actually turn away customers. So if your going to use them, then do it sparingly. Very sparingly.
4. They don’t encourage positive comments
Its been my experience that list posts often encourage, even if by accident negative comments. People disagree often with something that isn’t explained as well as it could if it had its very own article. Plus, because your writing a huge list, you don’t focus on every point as well as possible, and so possibly you may even be wrong. Make sure what your saying is correct!
5. Little to no long term value
If you write a list post, you’ll probably notice that initial buzz quickly wears off. A proper, interesting article, well written with insightful content will gain much more recognition and value as a ‘genuinely’ useful post.
I hope this post has dissuaded you from using so many list posts! Yes, ok I admit, writing a more traditional blog post requires a little more effort, it needs to flow better and you need to keep yourself much more in line as you write to stop wandering off topic, but a well written post will be equally if not more readable than a list post. So stop, and just write normally! Please, I beg you, because I cant take any more meaningless content.


September 28th, 2009 at 3:24 pm
I am totally agree with this, with so many list post around the web. If the user has been on the net for a while, seeing those post will only bore them.
That’s why I rarely check out the list post anymore.
September 28th, 2009 at 3:26 pm
Hear hear! I wrote a similar post back when I launched my own blog entitled “10 Reasons This Design Blog Will Not Use Lists” (http://bkmacdaddy.com/blog/10-reasons-this-design-blog-will-not-use-lists) because of the overuse of this methodology to generate traffic. Unfortunately it is hard to argue with the fact that people tend to LOVE these lists and as long as they continue to generate the crazy traffic that they do, people will continue to create them. I have to admit that as much as they irritate me, I often do actually benefit from some of them, so I’m not one to throw the baby out with the bathwater, Still, it would be nice to eliminate the imitators and unoriginal writers who do this strictly for the sake of driving traffic to their site as opposed to attempting to provide value.
Thanks for your post – humorous and true!
September 28th, 2009 at 3:33 pm
not every topic has been covered..
Here’s 9 Kinds of People You Meet in a Chinese Fitness Club:
http://guangzhouer.com/index.php/9-kinds-of-people-you-meet-in-a-chinese-fitness-club
September 28th, 2009 at 5:54 pm
Amen! I totally agree with you. List posts have become so passe and snoringly-boring on Twitter that I rarely click the links to read them anymore.
September 29th, 2009 at 8:19 am
I somewhat agree and disagree with the post…
They often are a let down, and have little long-term value, as a list posted 2 years ago would be useless now.
BUT, list posts are great for quick/scan reading. There are tons of Gaming list posts on digg, and i generlly read them, as they’re a good easy read. A full on written article takes a bit more effort to read, and in the fast paced world of the internet, users don’t always have the time to read your well written article.
Overall though, i think you’re right in saying use them sparingly, as they are generlly ‘lazy posts’, and arn’t as engaging as a well written article or opinion peice.
September 30th, 2009 at 6:29 am
I agree, I read many Blog about WordPress/Web Design and when there are round ups of the best 30 of… I get bored after about 5 then go off and read something else.
Deviantart and Flickr trawls of stuff are usually the same, yes they might be good, but all they have done is spent 30mins looking for stuff that they can use.
That’s my pennies worth
September 16th, 2010 at 8:51 am
Interesting. I am a terrible blogger and very sporadic so not likely to become an offender.
Hope you don’t mind me pointing out a typo:
3. They stop been interesting or effective – BEING