Tango, the orange flavoured fizzy drink from Britvic PLC, has launched a new advertising campaign that really caught my eye.
While passing a bus stop the poster on the side read “Too much Tango made me think I was a Ninja but I’m not. I’m just Gary.”. I laughed, cos I’m immature you see. British humor never fails to capture it’s audience through advertising. The trick, or so I’ve heard, is to make a statement, ask a question and most importantly communicate that through to your target audience.
Maybe the statement is true, all those E-numbers can make a child go doo-lally!