The process by which a successful website lives looks something like this:
The cycle consists of analysis, updating and promotion. If any component if missing, your business will not achieve all that it could. Website promotion and maintenance are the keys to keeping the cycle moving.
In this post we’ll offer some advice and helpful tips on how to maintain a healthy cycle for your website.
Your Website as a Salesperson
Your website is akin to a living, breathing salesperson. If it receives guidance, achievable goals and the proper information, it will succeed. If it is left alone for months at a time, its productivity will slip.
Don’t let your site get stagnant or out of touch – as your business changes, change your site. Keep your content fresh and visits to your site will stay fresh.
- Analyze what works and what doesn’t.
- Brainstorm new ideas.
- Implement your ideas and changes.
- Promote your updated site.
- See how the changes perform.
- Start all over again.
Maintenance
Imagine your website is your car, if you buy a new site from the start, maintain and service it appropriately you shouldn’t run into any unforeseen problems. The same goes for website, neglect to maintain it and you could come out a cropper.
Promotion
A website doesn’t exist if it can’t be found! Website promotion is an integral factor to all successful websites. The following should be used to their full potential to achieve a successful website:
- Pay per click (PPC)
- Organic search (SEO)
- Affiliate Marketing
- E-newsletters
- Blogs
- Forums
Whether your website is a personal weblog, or an international ecommerce store, the same promotional tactics can be used to maximise your sites success.
December 12th, 2008 at 8:49 pm
Very, very, very true! Your points can apply to any website so I think everyone can take something away from this. I think you should also do a focus on e-commerce sites…it’s cool because you’re a designer, but you’ve got the industry experience to know how marketing works too
And being completely honest, you’re the (most vocal) e-commerce expert at our place 
A before and after example would be great if there’s a site you could use as an illustration…backed up by figures would be even better
July 14th, 2009 at 6:33 pm
some excellent information