New house, new start Back in 2006 I bought my third house, after previously selling my previous two that I part owned with an ex partner. It was nicely positioned on the A64 and allowed me to commute to and from work in Harrogate. The journey, depending on traffic and any accidents (that were very… Read more »
You have a website. It gets traffic. You get some conversions. But do you really know your customers and how they are engaging on your website? Understanding your audience is the first step in learning how to better market to them and engage with what makes them ‘tick’. If you’ve got a website that’s converting… Read more »
For the last couple of years we’ve often heard the swirl of rumours surrounding the longevity of SEO, with many suggesting that SEO is dead. Let’s remember that SEO isn’t just about Google; if it was we could well say that the honeymoon period is over and we’d better get our credit cards ready if… Read more »
With the UK still trying to recover from the recession, the high street is taking time to claw back customers and continue successful trading. It comes as no surprise then that we find more businesses popping up online and moving their bricks and mortar stores into a purely targeted web space. However, with greater awareness… Read more »
It’s a concern to all webmasters when launching a new site – what if it affects my SEO work thus far? There are some things you should be aware of before you launch a new site, so here’s a few ways you can prevent a drop in rankings after a new site launch. 301s If… Read more »
There’s a lot to think about when putting a new site live. For developers, it’s easy to become so absorbed in it that the little things can get overlooked and certainly from an SEO perspective then its important these elements are taken into account. So we’ve put together this handy pre site launch and post… Read more »
As you will know, search engine optimisation (SEO) is a technique used to improve rankings in search engine results pages (SERPs). Google itself tell us that for a website to improve its rankings, it needs to include various elements on each web page so that it can understand what that website is about and rank… Read more »
Google is the leading search engine, with a comfortable 90.73% UK market share on Google.co.uk and Google.com as of June 2012. It’s the first destination for users as they decide what they want to buy, who they want to buy from and what price they’re willing to pay. So if you’re not on Google, where… Read more »
Social media is a ubiquitous phrase that for many working in digital marketing and the world of search engine optimisation (SEO) is seen as a tool to help drive traffic and promote offers through specific advertising campaigns. But, for many businesses, even after several years of social networking sites such as Facebook and Twitter being… Read more »
Many online businesses may not be aware that Google is constantly announcing changes to the way it lists websites in its search engine results pages (SERPs). Google has certainly taken great pains to improve the quality of its results in the past 12-18 months with the aim of ensuring that Internet users who use Google… Read more »
Google has always maintained that it wants to give its users the very best results by returning higher quality and relevant websites whilst at the same time providing additional detailed information on the search engine results pages (SERPs). Today we’re going to look at how the SERPs appear when performing a Google Universal Search (the… Read more »
Google has taken important steps forward in the mobile SEO debate by firmly backing the use of responsive web design over other methods. In a recent SMX panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short Google recommends serving mobile visitors with a responsive website or different… Read more »
This week saw Google’s Chrome browser overtake Microsoft’s Internet Explorer in the global browser share. May 20th 2012 saw Chrome take 32.76% of the market, compared to IE’s 31.94%, with Firefox trailing behind on a plateaued 25.47% and Apple’s Safari browser at 7.08%. Internet Explorer has dominated the share of the browser market for years… Read more »
The infographic below, from the sports medicine company KT Tape, lays out some of the dangers of a sedentary work life and what you can do defeat desk-bound death. Studies show that we burn 50,000 less calories a year than we did 50 years ago, with jobs requiring physical activity down by 30%. The American… Read more »