Happy Cog is working with Mozilla Foundation staff and the Mozilla community to address the redesign of the site to accurately reflect the site’s current role as a gateway site for the Mozilla Project and various Mozilla properties, along with being repository of official content. This site is the umbrella for all things related to Mozilla, and will give visitors a sense of being in a familiar place through not only the content and voice, but also by complementing and/or amplifying elements of the designs of other Mozilla properties.
- Make the site reflect the personality of community
- The community is global
- The community believes that openness, innovation, and opportunity are key to ensure the Internet benefits everyone
- Provide a design that’s less product focused and more information and engagement focused
- Teach people that Mozilla is more than just Firefox; that Mozilla is the defender of the open web.
- Move people into deeper levels of engagement. For example, move people from knowledge about a product like Firefox, to understanding why the values of open web are making better experiences online and in life.
- Create a sense of unity, with diversity within a larger community
- Produce templates that can reuse content across site without major changes
- Make site usable on mobile and other devices
Key Design Attributes
In single adjectives:
- Conscious (not self-conscious, though)
This design attempts to establish Mozilla at the center of all those ideas; global, trusted, and a progressive open community that wants each and every web user to understand their values and contribute in some way.
This concept attempts to evolve the constructivist aesthetic into a postmodern style that would make artists like Robert Rauschenberg proud. Mixing oil paint, stenciled images of the Dino head, numbers that act as interactive elements, and various visual ephemera result in an extension of the Mozilla brand look-and-feel that plays homage to the assemblage and collage work the some of the finest modern abstract painters.
This concept approaches the idea of a low-barrier entry as an interactive question that allows users new and seasoned to help shape content that matters. Visually, the look is a weathered take on the constructivism aesthetic.